Why Brand Culture Can Make or Break a Restaurant







FSR Magazine talked to Eggs Up Grill CEO Ricky Richardson about how we develop and strengthen our brand culture, from building a great team and menu to setting the perfect scene to, ultimately, making customers want to come back for more.  Here’s what he had to say:

In one sentence, Eggs Up Grill is home to the whole neighborhood, serving smiles from sunup through lunch. We serve real food for real people. We call this “neighbors serving neighbors.” The connections that exist between our franchise partners, team members, and guests are authentic, because franchisees and team members come from the communities they serve. Eggs Up Grill franchisees often partner with local charities, organizations, churches, schools, and sports teams for fundraising and support, helping serve the community—their neighbors.

From the moment guests enter, they are greeted with a light, bright, and cheery atmosphere. Whether at the counter feeling the energy from the kitchen, at a community table shared with neighbors and friends, or in a cozy nook, guests can choose seating options to perfectly suit the occasion or mood.

Oftentimes the restaurant business can be transactional, serving as a functional solution to hunger, but successful brands go beyond this to impact their guests on an emotional level that ultimately results in customer loyalty. In a world where online ordering and delivery are taking over, many people still crave an authentic connection along with good food when they visit a restaurant. Eggs Up Grill is built to do just that—offer a great-tasting, all-American menu and personally connect with guests through warm, friendly service.

To read the full article, click here.

Eggs Up Grill Announces Todd Owen as VP of Franchise Development









Spartanburg, S.C. — Eggs Up Grill has announced the appointment of Todd Owen as its new VP of Franchise Development. Todd is assuming responsibility for leading Eggs Up Grill growth by recruiting new qualified franchise partners into the rapidly expanding brand’s system.  Owen brings a rich background in successful franchise development, leading sales and business development with brands that included Qdoba Mexican Eats, spearheading growth from 60 to more than 600 locations.

“We selected Todd after a thorough and extensive search of the industry’s top talent in franchise development,” said Ricky Richardson, CEO of Eggs Up Grill. “Todd joining our team marks the next step in our commitment to offering best-in-class support to our franchisees, we’re thrilled to welcome Todd to the Eggs Up Grill team and know that he will make an immediate impact on our growing franchise community.”

He is now responsible for leading Eggs Up Grill’s efforts in recruiting qualified franchisees and assisting existing owners with developing their strategic growth plans as they reinvest and add new Eggs Up Grill restaurants to their portfolio. Owen shares Eggs Up Grill’s commitment to supporting prospects and ensuring its franchisees are set up to build a successful business through the brand.

“It’s a privilege to serve the team, guests and franchisees at a such a beloved and growing brand,” said Owen. “I look forward to supporting our franchisees and contributing to growth. We are on a journey to grow the Eggs Up Grill brand, the business, restaurants and equity for the company and our franchise partners.”


Eggs Up Grill is home to the whole neighborhood, serving smiles from sunup thru lunch. The aromas of freshly brewed coffee, savory bacon and hand-cracked, farm-fresh eggs on the griddle and warm, attentive team members will make you feel right at home. We are “neighbors serving neighbors” daily from 6 a.m. to 2 p.m. Originally founded in Pawleys Island, S.C. in 1997 by restaurateur Chris Skodras, Eggs Up Grill has grown to 36 locations across the Southeast and is headquartered in Spartanburg, S.C.  With strong AUVs and consistent comp sales momentum, it’s no wonder existing franchisees are reinvesting in the brand, accounting for half of its projected 40% growth in 2019. In 2018, private equity firm WJ Partners acquired Eggs Up Grill, building the team and priming the brand to rapidly grow in more communities across the US with plans underway to reach the 100-location mark by 2022. For more information, visit https://www.eggsupgrill.com/franchise.





Eggs Up Grill Positions for Growth







Restaurant Development + Design Magazine is showcasing our new prototype design “that’s breaking ground in a number of ways!” Click here to read what our CEO Ricky Richardson has to say about how the restaurant is designed with both guests, and franchisees in mind and positions our brand for rapid growth across the Southeast! Eggs Up Grill is home to the whole neighborhood, serving smiles from sunup through lunch.