From Franchisor to Franchisee: Why Eggs Up Grill Was An Opportunity The Brand’s CFO Couldn’t Resist

 

 

 

 

 

 

Spartanburg, S.C. — Eggs Up Grill’s CFO Andy Wright is trading in his title for that of a multi-unit franchisee, jumping at the opportunity to invest in the brand that’s experiencing rapid growth across the Southeast.  Wright joined Eggs Up Grill in 2018 in conjunction with WJ Partners acquiring majority ownership of the brand. Having helped Eggs Up Grill grow by nearly 70% since acquisition, from 24 to 40 restaurants across the southeast US, Wright is now moving into franchise ownership.

“Transitioning to the ‘other side’ is a huge vote of confidence for the company, and a belief in my ability to successfully build my own business,” said Wright.

Founded in Pawleys Island, South Carolina, in 1997, Eggs Up Grill was built on a commitment to provide communities a gathering place for great food and great conversation, from sunup through lunch. As the brand grows, it maintains that same sense of community and focus on serving neighbors, something that propelled Wright to sign a development agreement with Eggs Up Grill to open five locations across Northern Georgia.

“The first time I ate at Eggs Up Grill, it was an experience that took me back to my roots growing up in Hall County, Georgia,” said Wright. “The food was classic, All-American dishes that tasted great. The service was warm and friendly, making me truly feel at home, and just like the first time I’ve always left with a smile on my face! I am honored I get to bring this same experience to these neighborhoods in my home state.”

His development agreement includes several North Georgia communities that are experiencing significant population growth including Athens, Cumming, Canton, Cartersville and Rome.

“These areas all have strong communities with favorable demographics and are all regional hubs in the Northern part of Georgia,” Wright said. “I am still in the early stages of selecting the exact locations for these restaurants but I’m confident that the brand will thrive here.”

Wright has enjoyed a successful career in the corporate world, working with many of the brands owned by the principal investor of Eggs Up Grill. After earning a finance degree from the University of Georgia, Wright worked for Extended Stay America, IBM, OTO Development, and later, Pure Barre prior to joining the breakfast, brunch and lunch brand.

Wright noted that among the many reasons he decided to become a franchisee, he believes that the brand illustrates a proven business model with strong unit-level economics, a track record of success, impressively lower food costs and strong average sales. According to the brand’s 2019 franchise disclosure document (FDD), the average restaurant sales for the system range from $980,871 to $922,102*.

Eggs Up Grill’s operating hours from 6 a.m. to 2 p.m. also attracted the executive to become a franchisee with the brand. Wright mentioned that his family life is extremely important to him, and the opportunity presented a desirable work-life balance, along with a family-friendly atmosphere that embodies the feel of a true neighborhood mainstay.

Additionally, Wright has spent his entire career in corporate roles and feels that his professional experiences uniquely qualify him for owning a franchise. “My depth of experience has truly set me up for success for this opportunity. I have an entrepreneurial spirit and a strong desire to bring the brand to new communities, as Eggs Up Grill continues to grow.”

Now with more than 40 locations across the Southeastern U.S., Eggs Up Grill is slated to open 15 to 20 locations in 2020 and is on track to reach 100 locations by 2022. As exemplified by Wright’s story, right now is an exciting time to become an Eggs Up Grill franchisee—with such impressive growth in place, the future proving to provide a sunny-side up franchise opportunity.

ABOUT EGGS UP GRILL:

Eggs Up Grill is home to the whole neighborhood, serving smiles from sunup thru lunch. The aromas of freshly brewed coffee, savory bacon and hand-cracked, farm-fresh eggs on the griddle and warm, attentive team members will make you feel right at home. We are “neighbors serving neighbors” daily from 6 a.m. to 2 p.m. Originally founded in Pawleys Island, S.C. in 1997 by restaurateur Chris Skodras, Eggs Up Grill has grown to 41 locations across the Southeast and is headquartered in Spartanburg, S.C.  With strong AUVs and consistent comp sales momentum, it’s no wonder existing franchisees are reinvesting in the brand, accounting for half of its projected 40% growth in 2019. In 2018, private equity firm WJ Partners acquired Eggs Up Grill, building the team and priming the brand to rapidly grow in more communities across the US with plans underway to reach the 100-location mark by 2022. For more information, visit https://www.eggsupgrill.com/franchise.

Franchise Times: Former Fridays President Set to Crack Growth at Eggs Up Grill

 

 

 

 

 

 

CEO Ricky Richardson joined Eggs Up Grill in July 2018, shortly after the brand was acquired by private investment firm WJ Partners and shortly put a strategy in place to open 100 restaurants by mid-2022. The seasoned CEO claims he was drawn to the brand due to the growth opportunity, among many other factors. “I wanted to bring my background someplace to help with growth,” said Richardson in the Franchise Times interview.

With more than 35 years of multi-unit and franchise operations experience, including 20+ years with TGI Fridays, where he served as president and chief operating officer, overseeing more than 500 restaurants, Richardson is fueling Eggs Up Grill’s growth with 18 projected openings in 2020, followed by 20+ openings in 2021.

The franchise brand, which seeks franchisees who are, “authentic and community minded” is an appealing franchise opportunity for both single and multi-unit operators with roughly $900,000 AUVs, and family-friendly operating hours of 6 a.m. to 2 p.m., an appealing factor for both franchisees and employees alike.

“Our franchisees are able to enjoy a successful and profitable business, or businesses while being able to be there for your family when it matters most,” said Richardson.

Under Richardson’s leadership, the brand projects to reach 100 restaurants by mid-2022. To read the full Franchise Times article, please click here.

 

Why Brand Culture Can Make or Break a Restaurant

 

 

 

 

 

 

FSR Magazine talked to Eggs Up Grill CEO Ricky Richardson about how we develop and strengthen our brand culture, from building a great team and menu to setting the perfect scene to, ultimately, making customers want to come back for more.  Here’s what he had to say:

In one sentence, Eggs Up Grill is home to the whole neighborhood, serving smiles from sunup through lunch. We serve real food for real people. We call this “neighbors serving neighbors.” The connections that exist between our franchise partners, team members, and guests are authentic, because franchisees and team members come from the communities they serve. Eggs Up Grill franchisees often partner with local charities, organizations, churches, schools, and sports teams for fundraising and support, helping serve the community—their neighbors.

From the moment guests enter, they are greeted with a light, bright, and cheery atmosphere. Whether at the counter feeling the energy from the kitchen, at a community table shared with neighbors and friends, or in a cozy nook, guests can choose seating options to perfectly suit the occasion or mood.

Oftentimes the restaurant business can be transactional, serving as a functional solution to hunger, but successful brands go beyond this to impact their guests on an emotional level that ultimately results in customer loyalty. In a world where online ordering and delivery are taking over, many people still crave an authentic connection along with good food when they visit a restaurant. Eggs Up Grill is built to do just that—offer a great-tasting, all-American menu and personally connect with guests through warm, friendly service.

To read the full article, click here.

Eggs Up Grill Announces Todd Owen as VP of Franchise Development

 

 

 

 

 

 

 

 

Spartanburg, S.C. — Eggs Up Grill has announced the appointment of Todd Owen as its new VP of Franchise Development. Todd is assuming responsibility for leading Eggs Up Grill growth by recruiting new qualified franchise partners into the rapidly expanding brand’s system.  Owen brings a rich background in successful franchise development, leading sales and business development with brands that included Qdoba Mexican Eats, spearheading growth from 60 to more than 600 locations.

“We selected Todd after a thorough and extensive search of the industry’s top talent in franchise development,” said Ricky Richardson, CEO of Eggs Up Grill. “Todd joining our team marks the next step in our commitment to offering best-in-class support to our franchisees, we’re thrilled to welcome Todd to the Eggs Up Grill team and know that he will make an immediate impact on our growing franchise community.”

He is now responsible for leading Eggs Up Grill’s efforts in recruiting qualified franchisees and assisting existing owners with developing their strategic growth plans as they reinvest and add new Eggs Up Grill restaurants to their portfolio. Owen shares Eggs Up Grill’s commitment to supporting prospects and ensuring its franchisees are set up to build a successful business through the brand.

“It’s a privilege to serve the team, guests and franchisees at a such a beloved and growing brand,” said Owen. “I look forward to supporting our franchisees and contributing to growth. We are on a journey to grow the Eggs Up Grill brand, the business, restaurants and equity for the company and our franchise partners.”

ABOUT EGGS UP GRILL:

Eggs Up Grill is home to the whole neighborhood, serving smiles from sunup thru lunch. The aromas of freshly brewed coffee, savory bacon and hand-cracked, farm-fresh eggs on the griddle and warm, attentive team members will make you feel right at home. We are “neighbors serving neighbors” daily from 6 a.m. to 2 p.m. Originally founded in Pawleys Island, S.C. in 1997 by restaurateur Chris Skodras, Eggs Up Grill has grown to 36 locations across the Southeast and is headquartered in Spartanburg, S.C.  With strong AUVs and consistent comp sales momentum, it’s no wonder existing franchisees are reinvesting in the brand, accounting for half of its projected 40% growth in 2019. In 2018, private equity firm WJ Partners acquired Eggs Up Grill, building the team and priming the brand to rapidly grow in more communities across the US with plans underway to reach the 100-location mark by 2022. For more information, visit https://www.eggsupgrill.com/franchise.