Eggs Up Grill Rolls Out Shrimp and Grits Omelet, Baked Peaches and Cream Pancakes and better burgers

 

 

 

 

 

 

SPARTANBURG, S.C. – Eggs Up Grill – the fan-favorite spot for breakfast, brunch and lunch – is offering two new permanent menu items and an improved burger lineup in all 36 locations on Monday, Nov. 18. Developed in the test kitchen and company restaurant in Spartanburg, S.C., the Shrimp and Grits Omelet and Baked Peaches and Cream Pancakes have been guest favorites since introduction, earning their way onto the menu in every location.   In addition to the new items, the brand also improved its three signature burgers to feature two, great tasting, juicy steak burger patties and a soft brioche bun.

“We are constantly listening to our guests and franchise partners, always in search of better ways to better please our guests” said Ricky Richardson, CEO of Eggs Up Grill. “Our test kitchen regularly assesses fan-favorite items and builds dishes that we believe will appeal to our guests’ taste buds. We launched these items in our company restaurant and immediately enjoyed strong sales and positive guest feedback. That’s when we knew we had menu winners that we should share with guests across all locations.”

The Shrimp and Grits Omelet includes an omelet made with fresh, hand-cracked eggs,  packed with shrimp, andouille sausage, green peppers, charred onions and Swiss cheese and served with fire-roasted tomato and spinach grits.

“This omelet is a true Southern staple with an Eggs Up Grill twist. Our grits are already perfectly prepared, but now have an added robustness and richness from the fire roasted tomato and sautéed spinach flavors. It’s served with a charred lemon that, once squeezed over the dish, brings it all together,” explained Richardson.

The Baked Peaches and Cream Pancakes include two golden-brown buttermilk pancakes layered with caramelized peaches, topped with a dollop of sweet cream cheese frosting and sprinkled with powdered sugar.

“This item isn’t something you will find in other restaurant brands. It really tastes like peach cobbler, with the tartness of the fruit balancing the sweetness perfectly. With the cream cheese frosting, you won’t even need syrup,” continued Richardson.

The Shrimp and Grits Omelet, Baked Peaches and Cream Pancakes and the all-new burgers are just some of the new reasons that Eggs Up Grill is the neighborhood go-to dining spot for so many guests. In addition, the brand’s focus on serving as a friendly locale for the surrounding community means that from the moment guests enter, they are greeted by smiling team members, the sizzle of fresh bacon and the aroma of hot-from-the-griddle pancakes. The menu features feel-good favorites ranging from signature omelets, piled-high breakfast sandwiches and great tasting lunch offers. With catering and take-out options, guests are able to enjoy Eggs Up Grill fare outside of the location’s four walls. In short, the breakfast, brunch and lunch restaurant concept has everything to make guests smile.

 About Eggs Up Grill:

Eggs Up Grill is home to the whole neighborhood, serving smiles from sunup through lunch. The aromas of freshly brewed coffee, savory bacon and hand-cracked, farm-fresh eggs on the griddle and warm, attentive team members will make you feel right at home. We are “neighbors serving neighbors” daily from 6 a.m. to 2 p.m. Originally founded in Pawleys Island, S.C., in 1997 by restaurateur Chris Skodras, Eggs Up Grill has grown to more than 35 locations across the Southeast and is headquartered in Spartanburg, S.C. With strong AUVs and consistent comp sales momentum, it’s no wonder existing franchisees are reinvesting in the brand, accounting for half of its projected 40 percent growth in 2019.

In 2018, private equity firm WJ Partners acquired Eggs Up Grill, building the team and priming the brand to rapidly grow in more communities across the U.S. with plans underway to reach the 100-location mark by 2022. For more information, visit https://www.eggsupgrill.com/franchise.

 

Why Brand Culture Can Make or Break a Restaurant

 

 

 

 

 

 

FSR Magazine talked to Eggs Up Grill CEO Ricky Richardson about how we develop and strengthen our brand culture, from building a great team and menu to setting the perfect scene to, ultimately, making customers want to come back for more.  Here’s what he had to say:

In one sentence, Eggs Up Grill is home to the whole neighborhood, serving smiles from sunup through lunch. We serve real food for real people. We call this “neighbors serving neighbors.” The connections that exist between our franchise partners, team members, and guests are authentic, because franchisees and team members come from the communities they serve. Eggs Up Grill franchisees often partner with local charities, organizations, churches, schools, and sports teams for fundraising and support, helping serve the community—their neighbors.

From the moment guests enter, they are greeted with a light, bright, and cheery atmosphere. Whether at the counter feeling the energy from the kitchen, at a community table shared with neighbors and friends, or in a cozy nook, guests can choose seating options to perfectly suit the occasion or mood.

Oftentimes the restaurant business can be transactional, serving as a functional solution to hunger, but successful brands go beyond this to impact their guests on an emotional level that ultimately results in customer loyalty. In a world where online ordering and delivery are taking over, many people still crave an authentic connection along with good food when they visit a restaurant. Eggs Up Grill is built to do just that—offer a great-tasting, all-American menu and personally connect with guests through warm, friendly service.

To read the full article, click here.

Eggs Up Grill Announces Todd Owen as VP of Franchise Development

 

 

 

 

 

 

 

 

Spartanburg, S.C. — Eggs Up Grill has announced the appointment of Todd Owen as its new VP of Franchise Development. Todd is assuming responsibility for leading Eggs Up Grill growth by recruiting new qualified franchise partners into the rapidly expanding brand’s system.  Owen brings a rich background in successful franchise development, leading sales and business development with brands that included Qdoba Mexican Eats, spearheading growth from 60 to more than 600 locations.

“We selected Todd after a thorough and extensive search of the industry’s top talent in franchise development,” said Ricky Richardson, CEO of Eggs Up Grill. “Todd joining our team marks the next step in our commitment to offering best-in-class support to our franchisees, we’re thrilled to welcome Todd to the Eggs Up Grill team and know that he will make an immediate impact on our growing franchise community.”

He is now responsible for leading Eggs Up Grill’s efforts in recruiting qualified franchisees and assisting existing owners with developing their strategic growth plans as they reinvest and add new Eggs Up Grill restaurants to their portfolio. Owen shares Eggs Up Grill’s commitment to supporting prospects and ensuring its franchisees are set up to build a successful business through the brand.

“It’s a privilege to serve the team, guests and franchisees at a such a beloved and growing brand,” said Owen. “I look forward to supporting our franchisees and contributing to growth. We are on a journey to grow the Eggs Up Grill brand, the business, restaurants and equity for the company and our franchise partners.”

ABOUT EGGS UP GRILL:

Eggs Up Grill is home to the whole neighborhood, serving smiles from sunup thru lunch. The aromas of freshly brewed coffee, savory bacon and hand-cracked, farm-fresh eggs on the griddle and warm, attentive team members will make you feel right at home. We are “neighbors serving neighbors” daily from 6 a.m. to 2 p.m. Originally founded in Pawleys Island, S.C. in 1997 by restaurateur Chris Skodras, Eggs Up Grill has grown to 36 locations across the Southeast and is headquartered in Spartanburg, S.C.  With strong AUVs and consistent comp sales momentum, it’s no wonder existing franchisees are reinvesting in the brand, accounting for half of its projected 40% growth in 2019. In 2018, private equity firm WJ Partners acquired Eggs Up Grill, building the team and priming the brand to rapidly grow in more communities across the US with plans underway to reach the 100-location mark by 2022. For more information, visit https://www.eggsupgrill.com/franchise.

 

 

 

 

Eggs Up Grill Positions for Growth

 

 

 

 

 

 

Restaurant Development + Design Magazine is showcasing our new prototype design “that’s breaking ground in a number of ways!” Click here to read what our CEO Ricky Richardson has to say about how the restaurant is designed with both guests, and franchisees in mind and positions our brand for rapid growth across the Southeast! Eggs Up Grill is home to the whole neighborhood, serving smiles from sunup through lunch.